Targeting Based on Users’ Search HistoryĪ few years ago, Google announced it would allow advertisers to reach more viewers on YouTube - especially across mobile devices, where 50% of YouTube views take place. “It’s a major, major evolution of our business,” Kyncl said.In recent years, Google has rolled out a series of changes that makes YouTube advertising an extremely worthwhile investment. However, YouTube Red is by far the most ambitious attempt yet to get people to pay for YouTube content. YouTube also launched a music subscription service last year, called YouTube Music Key, that competes with the likes of Spotify and Apple Music. The site allowed creators to begin charging subscription fees for individual channels starting at $0.99 per month back in 2013, and many movies and TV shows are available for purchase on the site. YouTube has tried charging for content before. Creators that choose not to have their content included in the subscription service will have their videos made private when Red launches in the U.S. YouTube says the “vast majority” of subscription payments will go creators, with revenue shares doled out based on total watch time.
More than 1 billion people watch videos on the site each month the company claims it reaches more 18-to-34-year-olds than any cable network in the U.S.įor creators, the subscription service could offer a new revenue stream. Video watch-time is up 60% year-over-year, Kyncl said. YouTube is quick to point out that its growth hasn’t slowed under Facebook’s threat. At the same time, the free version of YouTube is trying to fend off an ascendant Facebook, which has managed to build out an extremely popular video product over the last year - Facebook users now view 4 billion views per day.
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